Selling Food in LINE Groups, a Very Hot Idea!

We believe that nobody hasn’t heard of the LINE application these days. In particular, restaurant owners must know it well, because LINE has LINE@ functions that are made just for entrepreneurs. You can use these functions to create many benefits for your business such as the following:

1. You can instantly connect to people who use LINE.
2. You can broadcast messages to all of your followers in an instant.
3. You can engage in one-on-one conversations like on your private LINE accounts.
4. You can collect points through the application.

These benefits has caused many online merchants to close their sales through LINE.
However, LINE is adjusting its service rates, so we have to pay more just to get the same services.

But that’s why we’re presenting great ideas that use a LINE function that costs nothing and that’s very easy to use. This is because many people already have it but never saw its importance, even though it’s suitable for people who want to start a restaurant business online. This function is the LINE Group.

Can LINE groups actually sell food? You can find your answer here through the following case study…

Mrs. A runs a restaurant and has a daughter studying elementary education at a famous private school, and her daughter’s homeroom teacher added the parents of every student in class to a LINE group created by the teacher, so the teacher can send student news to every parent.

Everybody in the LINE group shares all sorts of stories with each other, so Mrs. A knows that most children aren’t eating breakfast because their parents don’t have time to cook for their kids. As a result, Mrs. A came up with an idea to sell food to these parents, and many parents expressed interest. In any case, Mrs. A figured that elementary-level students are still developing and so she needed to meet all their nutritional requirements before parents would be satisfied while still making sure that the food is cute and fun.

So, Mrs. A researched information about and cooked in the style of Japanese boxed meals, which are cute, new and unique. Mrs. A took the boxed food with her as she dropped her daughter at school. Because of her research and attention to the people eating the food, all the kids were happy.

And as other kids saw these adorable and delicious boxes of food, they wanted to have some, too, so Mrs. A was able to expand a great deal. Importantly, her existing customers loved her creativity in changing her menu every week and offering convenience, hygiene, nutrition, variety and, importantly, deliciousness. All of these factors led to her success.

So, you can see that Mrs. A’s idea to sell food started from just a small LINE group. She brainstormed researched and started off by using her own abilities to solve the customers’ problems and understand her customers’ behaviors and preferences. As a result, her business attracted a lot of supportive customers.

The idea of selling food on LINE groups is very attractive nowadays because people in the same LINE groups know each other, so it’s easy analyze comments and most effectively cook food according to preferences. However, this doesn’t mean that we can always sell effectively in every group. One important condition that contributes to selling food on LINE groups is sharing the same locations for the sake of delivery convenience. For example:

A parents’ LINE group has the school as the point of delivery.
A LINE group for work has the workplace as the shared point of delivery.
And a LINE group of condominiums or villages in the same neighborhood also make it easy to make deliveries.

Don’t forget to check out the LINE groups in your own phones. Many people overlook their regular groups. Don’t forget to check them out to get some ideas for expanding your business in a future when it’s possible to do business anywhere.